Hi all
I've just posted the first of three articles focusing on Content Strategy in my Thought Leadership blog.
I know the topic would be of interest to this group, so I thought I'd share the link. (See below)
In the article, I interview our Content Strategist to understand how a 'strategy' differs from a 'plan' and provide an overview of what's involved - plus links to other info.
If Content Strategy is on your mind, here is a quote from the article to inspire you:
"If you want content that's ready for whatever the future holds, it's time to stop making more content, and instead start building systems that allow you to do more."
- Sara Wachter-Boettcher, Content Everywhere: Strategy and Structure for Future-Ready Content
Enjoy!
Diana
Content Strategy and the Digital Workplace